Attracting High Value Home Health Referrals

The Importance of Demonstrating Quality Patient Care

In today’s world, where information is readily available on the Web, business reviews can be accessed more easily than ever before. With the roll-out of the Quality of Patient Care Star Rating and Patient Survey Star Rating on Home Health Compare, patients, physicians, and hospitals can now quickly research and select home health agencies based upon quality of care.

How do you enhance your reputation to attract high value referrals? Demonstrate that your home health agency provides quality patient care.

Physicians, hospitals, and consumers are looking to partner with home health agencies who can ensure positive outcomes and fewer rehospitalizations. Agencies that can show they provide quality patient care are inevitably going to receive more referrals than their competition.

Here are some important actions that your agency should take to help ensure that you provide the best quality care and maximize your referrals.

  1. Reduce patient care errors. Healthcare-related errors harm millions of Americans each year, adding billions of dollars to healthcare costs. Better care coordination, partnered with evidence-based safety best practices can help to make care provision safer. In addition, referral sources can be confident that their patients are well taken care of.
  2. Take the patient-centric approach. Share the power of goal-setting, decision-making, and care management with patients and their families. This promotes self-management and improves the care experience, resulting in satisfied patients and families.
  3. Improve communication. Inadequate coordination of care can result in readmissions and/or poor outcomes. Communicating critical pieces of information across all providers can ensure successful transitions between care settings. Streamlined, accurate, and clear communication between care providers reduces errors and encourages effective care collaboration.
  4. Actively manage your HHCAHPS Program. Have your staff regularly review the HHCAHPS Survey questions to remind them of how the perception of care and performance is being measured by the patient. Take time to carefully understand what processes and procedures are impacting your patients’ perceptions of their care and the subsequent survey results, taking action when necessary.
  5. Be proactive. Utilize comprehensive clinical, operational, and financial analytical data to determine where you are succeeding and identify opportunities for improvement. This allows for more strategic management of your agency, thus resulting in better outcomes, improving the patient experience of care, and enhancing referral relationships.

Contact HEALTHCAREfirst to learn how we can help you improve the quality of care, identify high value referral sources, and grow your business.

April 6, 2016

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