Attracting High Value Home Health & Hospice Referrals

The Importance of Demonstrating Quality Patient Care

In today’s world, where information is readily available on the Web, business reviews can be accessed more easily than ever before. With the easy access to both Home Health Compare and Hospice Compare, patients, physicians, and hospitals can now quickly research and select home health and hospice agencies based upon quality of care.

How do you enhance your reputation to attract high value referrals? Demonstrate that your agency provides quality patient care.

Physicians, hospitals, and consumers are looking to partner with home health agencies who can ensure positive outcomes and fewer rehospitalizations. Agencies that can show they provide quality patient care are inevitably going to receive more referrals than their competition.

Attracting High-Value Home Health & Hospice Referrals

Here are some important actions that your agency should take to help ensure that you provide the best quality care and maximize your referrals.

  1. Reduce patient care errors. A 2016 study by Johns Hopkins University estimates that medical errors are the third leading cause of death in the United States. with approximately 251,454 deaths per year. Better care coordination, partnered with evidence-based safety best practices can help to make care provision safer. Referral sources are looking to refer to agencies who have a solid track record of minimal medical errors. They are interested in making sure that when a patient is transitioned to home health or hospice care, they are confident s/he is well taken care of.
  2. Take the patient-centric approach. Share the power of goal-setting, decision-making, and care management with patients and their families. This promotes self-management and improves the care experience, resulting in more satisfied patients and families. Happy patients and families are more likely to refer your agency to others.
  3. Improve communication. According to a recent article in Home Health Care News, “Continuity in care, when achieved, gives patients greater confidence, engagement and trust in the overall medical care being provided.” Inadequate coordination of care can result in readmissions and/or poor outcomes. The article goes on to point out that in a recent Annals of Family Medicine study, “uninterrupted care with minimal handoffs” was a main factor linked to patients feeling satisfied with their care transitions. Communicating critical pieces of information across all providers can ensure successful transitions between care settings. Streamlined, accurate, and clear communication between care providers reduces errors and encourages effective care collaboration.
  4. Actively manage your CAHPS Program. Have your staff regularly review the HHCAHPS and Hospice CAHPS Survey questions to remind them of how the perception of care and performance is being measured by the patient. Take time to carefully understand what processes and procedures are impacting your patients’ perceptions of their care and the subsequent survey results, taking action when necessary.
  5. Be proactive. Utilize comprehensive clinical, operational, and financial analytical data to determine where you are succeeding and identify opportunities for improvement. This allows for more strategic management of your agency, thus improving the patient experience of care and enhancing referral relationships. Placing good, solid data in front of your referral sources is a great way to demonstrate that you provide quality care and that you are a provider they can trust.

The HEALTHCAREfirst Difference

Reach out to us to learn how we can help you improve the quality of care, identify high value referral sources, and grow your business.

Contact us to learn more.

 

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2018-11-27T00:10:01+00:00April 6, 2016|Best Practices|