Brad Caldwell Joins HEALTHCAREfirst as SVP of Business Development

Veteran home care professional will maximize strategic business opportunities and increase market share.

Springfield, Mo. – 03/30/2016 – HEALTHCAREfirst, the leading provider of Web-based home health and hospice software, outsourced billing and coding services, and Deyta Analytics, announced today that Brad Caldwell has joined the HEALTHCAREfirst team as Senior Vice President of Business Development. In this role, Caldwell will focus on maximizing strategic business opportunities and expanding market share.

“We are very pleased to have Brad Caldwell join HEALTHCAREfirst as part of our leadership team,” said Bobby Robertson, President and CEO at HEALTHCAREfirst. “Through the release of new and innovative solutions such as our native Mobile Solution and Solution Suite, we continue to strive to address the needs of our home health and hospice customers. With Brad on our team, we are positioning ourselves to bring these high-value solutions to new customers and through new channels.”

Caldwell brings to HEALTHCAREfirst a deep background in home health and hospice technology, with more than 20 years of experience in consultative selling, business development, and strategic marketing. Prior to joining HEALTHCAREfirst, he was instrumental in starting the home health telehealth industry and has been an Executive Vice President of Sales for a worldwide post-acute software company. Additionally, Caldwell is on the Board of Directors for the Home Care Association of Florida and Connected Healthcare Solutions.