(Louisville, KY) November 19, 2013 – HEALTHCAREfirst‘s Deyta today introduced its integrated Hospice Influence Networks, a powerful Market Intelligence feature that gives hospices more insight into physicians who have the greatest ability to influence patient referrals. Hospice Influence Networks, an offering from Health Market Science, identifies physicians who have seen a patient within the six months prior to being referred to hospice. This helps agencies expand their marketing efforts by targeting those physicians with the most patients in hospice.

“We are very excited to offer this new insight to all of our hospice clients.” said Kevin Porter, Deyta’s president and CEO. “We appreciate the ongoing support and innovation that Health Market Science brings to Market Intelligence to enable our clients to stay ahead of the curve in their competitive markets.”

“Standard hospice physician datasets currently identify physicians who care for patients in the hospice setting. While valuable, it’s often the hospice medical directors –not prime targets- that end up having the highest patient volume,” said Chris Golden, account executive for Post-Acute Care Markets at Health Market Science. “We’re pleased to respond to a shared customer need with this new Hospice Influence Networks and look forward to future collaborations to meet the changing needs of home health and hospice providers,” added Golden.

The Integrated Influence Networks feature is now available to Deyta’s clients via the Market Intelligence solution. Deyta will feature an upcoming product demonstration for hospices on December 11. To register, visit the Webinars page. For more immediate information, agencies may contact HEALTHCAREfirst at connect@healthcarefirst.com or 800-841-6095.