Deyta’s expanded integrated market data from Health Market Science fuels significant increases in sales productivity for post-acute care providers.

(Louisville, KY – March 14, 2013)  HEALTHCAREfirst‘s Deyta LLC, a leading provider of Web-based business support and survey administration solutions for the hospice and home healthcare industry, reports clients experiencing a fifteen percent increase in sales productivity with Deyta’s Market Intelligence solution.

Deyta client Journey Hospice of Atlanta confirmed their agency experienced a significant increase in productivity since leveraging Deyta’s Marketing Intelligence solution.  “Using the Market Intelligence data, it was clear that we needed to realign our sales team and focus on physicians with the most referral potential. Deyta has helped us identify physicians we didn’t know existed, increasing our sales productivity by 15%,” says Kyle Rice Jr., Executive Director of Journey Hospice of Atlanta.

Deyta’s Market Intelligence contains the industry’s most comprehensive integrated referral data from Health Market Science (HMS) and offers hospice, home healthcare providers, and the recent addition of skilled nursing facilities (SNFs), inpatient rehabilitation facilities (IRFs) and long-term acute care hospitals (LTACHs), a greater return on their business development efforts. By leveraging Market Intelligence, providers can quickly pinpoint high-yield referral sources and gain strategic competitor insights by identifying which providers are receiving the highest percentage of referrals.

“The integration of HMS’s market data with Deyta’s Referral Source Maximization Module makes the data easy to navigate—it resulted in an immediate bump in our sales activity,” said Jack Draughon, Chief Development Officer of Halcyon Healthcare.

The HMS partnership with Deyta offers post-acute care providers a consolidated way to increase referrals, allowing organizations to better manage their territories.

“Deyta’s Market Intelligence solution empowers hospices and home health providers to be more strategic in their marketing and business development efforts. Hospices and home health organizations can align their agencies with the most fruitful referral sources in their territory. It is the ultimate competitive advantage,” said Rob Grubb, COO of Deyta.

Chris Golden, head of post-acute care markets for HMS agreed. “With tighter government reimbursement, home health and hospice agencies need an advantage to help increase admissions and boost revenue. The HMS data that fuels Deyta’s Market Intelligence solution is the largest medical claims database in the United States combined with the most current demographics on more than 6 million healthcare providers,” said Golden.

Post-acute care providers of all sizes can leverage Deyta’s Market Intelligence, choosing the level of data that will be most beneficial to their needs. Data can be pulled by region, state, or county and includes both a physician market-share breakdown and a facility market share break-down.

For more information, contact Deyta directly at or 800-841-6095.

About Health Market Science

Health Market Science (HMS) helps healthcare organizations solve business challenges centered on healthcare provider information. HMS uses innovative technology and domain expertise to help our clients comply with evolving federal and state laws, reduce operational costs and maximize market opportunities. Health Market Science offers robust solutions based on the most comprehensive provider database, including healthcare providers (HCPs,) healthcare organizations (HCOs,) and their affiliations, coupled with the largest medical claims database in the U.S. A wealth of highly experienced talent in data analysis and industry experts, including regulatory compliance, mine these assets continuously for better ways to help clients increase margins and operate more cost-effectively. For more information, visit