Effective Date: October 1, 2012
HEALTHCAREfirst is committed to protecting the privacy and security of your personal information. We want to share with you how we treat personal information about you that we receive in connection with our website.
The servers that host this Website are located in the United States, and any personal details you provide to us will be processed by HEALTHCAREfirst in the United States. The Website is intended only for United States users. HEALTHCAREfirst expressly excludes any representation or warranty, express or implied, with respect to the information available on this Website. HEALTHCAREfirst makes no representation about any third-party websites that may be accessed via links from this Website. By using this Website, you agree that the laws of the State of California, without regard to its conflict of laws principles, will govern all matters between you and HEALTHCAREfirst with respect to your use of this Website.
Information We Collect
In general, you can visit our Website without telling us who you are or revealing any personal information about yourself. However, you should be aware that sections of this Website (including restricted portions of this Website) that allow for the submission of personal information (referred to for convenience as “Registration Pages”) contain a function for collecting various pieces of your personal information, including your name, address, email address, phone number(s), medical information, credit card or account information, company, industry, information about your interests in and use of various products, programs, and services, and any other information that you decide to provide us with. We only collect your personal information if you voluntarily submit the information to us for such purposes as registering for the use of certain services or restricted portions of this Website or other subscription websites operated by HEALTHCAREfirst, completion of surveys, product or service purchases, or requests for information, products, or services. For your information, through certain technologies employed by this Website, we also collect nonpersonally identifiable information about you. For more details about this type of data collection, please refer to the section below on cookies.
To protect your security and privacy, we require that you or your legal representative (as opposed to a third party on your behalf) enter the personal information that we collect and that the information be current, although HEALTHCAREfirst disclaims any legal duty to verify the accuracy of any personal data that you provide to HEALTHCAREfirst beyond what may be required by law for the particular purpose for which the information is to be used. You are free to access the personal information we have on file by contacting our Customer Service department by phone at 800-841-6095. In addition, at any time you can request that we modify or delete your personal information by sending an email to us at email@example.com with the words “UPDATE MY INFORMATION” in the subject line. Please be aware that, to protect your security and privacy, HEALTHCAREfirst may take reasonable steps to verify your identity prior to making changes to your personal information. For your information, please note that it is our practice to monitor and in some cases record calls for staff training and quality assurance purposes.
How We Use the Information We Collect and Who We Share It With
Unless otherwise specified herein, HEALTHCAREfirst reserves the right to compile, save, use within the scope of our activities, and analyze any and all data about you (contact and personal data, use history etc) that we collect from you through the Website. We use the personal information about you that you provide to us for our internal purposes, such as responding to your requests for information or materials, contacting you, conducting internal analyses such as surveys and market research, processing and completing orders, processing your payment, administering your account, and administering and developing our business relationship with you or the company you represent. We also use your personal information to communicate with you, for example, to provide you with administrative communications regarding your account, newsletters, press releases, or information or advertisements relating to products, offers, or programs that may be of interest to you. By submitting this personal information to us, including any medical information, you (or your legal representative on your behalf) consent to this use by HEALTHCAREfirst. We will only send email, text or electronic messages to you if you have requested information from us or otherwise have agreed to receive such messages from us.
HEALTHCAREfirst has a general policy of not disclosing your personal information to third parties unless you have consented to such sharing. However, we may share the personal information about you that you provide to us with trusted companies we work with to provide services for us, such as sending out our newsletters, fulfilling orders you submit, or collecting and processing information on our behalf. These companies—our vendors—are contractually bound to use personal information that we share with them only to perform the services we have engaged them to provide. Other companies may collect and use information you provide to us to better understand the offers, promotions and types of advertising that are most appealing to our customers. After the information is collected by these third parties, it is aggregated so it is not personally identifiable or tied to you or any other user. If you would prefer that these companies not collect your information, please email firstname.lastname@example.org.
We may also share your personal information in the event that the business of HEALTHCAREfirst is transferred to another entity by way of merger, sale of the company’s assets or otherwise. If you consent to sharing of your personal information, we may share your information with HEALTHCAREfirst related entities and selected third parties so that they may provide you with or contact you regarding information and materials that may be of interest to you. If you prefer that we do not share your information in this manner, please refer to the section below on opting in and out.
We may also collect and group demographic and preferences information, responses to surveys and other personal information that we collect from you into an aggregate, nonpersonally identifiable form for disclosure to our existing or potential business partners, affiliates, sponsors or other third parties. However, please be assured that this aggregate data will in no way personally identify you or any other visitors to the Website.
From time to time, we may collect general, nonpersonal statistical information about the use of the Website, such as how many visitors visit a specific page on the Website, how long they stay on that page and which hyperlinks, if any, they “click” on. We collect this information through the use of “cookies” and other tracking technologies, which are discussed in greater detail below in the section on cookies. We collect this information in order to determine which areas of the Website are most popular and to enhance the Website for visitors. As with other aggregated data, we may disclose such data to our existing or potential business partners, affiliates, sponsors or other third parties, but this aggregate data will in no way personally identify you or any other visitors to the Website.
Please note that under the laws of jurisdictions in which your personal information may be held or processed, including the United States, that information may be accessed by law enforcement authorities or the courts. If you would like to obtain information about our policies and practices with respect to processing of personal information in the United States, please contact us at the address set forth below.
Personalized URL Links
On occasion, we may personalize and customize websites for certain users. Invitations to visit these customized websites will generally be sent to you via an email containing a personalized URL, a notice on a registration page, or in response to you logging on to a certain portion of this Website. If you are invited to visit one of these sites, you may find it customized with references to products and/or services that we believe may be of interest to you based on your previous interactions with HEALTHCAREfirst and on information you have provided to us. While you are visiting these websites, we may collect tracking or other nonpersonally identifiable information about your visit to better tailor the site to your interests. If you do not want your information to be collected in this way, please do not accept the invitation to visit these sites.
Children’s Information and COPPA
We do not knowingly collect personal information from children. The content of our Website is not intended for, or directed to, children. If you are under 13 years of age, then please do not use or access our Website at any time or in any manner.
We may also employ software technology known as “web beacons” or “clear GIFs,” which helps us keep track of what content on our Website is effective. Web beacons are small graphics with a unique identifier that are used to track the online movements of Internet users. Web beacons are embedded in the web pages you review, so they are not stored on your hard drive. The web beacons we use do not track or collect any personally identifiable information about you and they are in no way linked to your personally identifiable information.
Opting In and Out
When you submit personal information to us through the Registration Pages on this Website, you may be given an opportunity to opt in to receiving additional information from HEALTHCAREfirst, HEALTHCAREfirst-related entities, and/or selected third parties at the time of submitting your personal information to us. If you opt in, you may be added to our list of users who will receive promotional and marketing communications from us, our partners and/or other third parties. If you initially opt in to receiving such communications and you later decide that you no longer want to receive them, you may opt out of receiving promotional and marketing communications from us and/or our partners and other third parties by contacting us at email@example.com.
Links to Other Sites
For your convenience, this Website may from time to time include links to third-party sites whose information practices may be different than ours. Visitors should consult the other sites’ privacy policies, as we have no control over information that is submitted to, or collected by, these third parties.
Security of Information and Disclosures
HEALTHCAREfirst uses industry standard security measures to safeguard information concerning, and submitted by, users like you. Despite the security measures employed by HEALTHCAREfirst, you should be aware that it is impossible to guarantee absolute security with respect to information sent through the Internet.
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